Thermal mass refers to a material's ability to absorb, store, and release heat, crucial for maintaining temperature stability in cold chain shipping. An online smoothie company faced complaints due to inadequate ice in small shipments, leading to faster warming. Implementing Keep It Cool's software, which calculates thermal mass and recommends optimal ice amounts, resulted in 30% fewer complaints and 50% cost savings. This story highlights the importance of thermal mass in optimizing shipping processes and improving customer satisfaction.

Mistake #1: Sticking to a Binary Packaging System: Summer & Winter Mistake #2: Relying on Destination Temperatures Mistake #3: Using a One-Size-Fits-All Coolant Strategy (1Day, 2Day, 3Day)

Atmospheric chamber tests are run under perfect condtions that a shipper would never see in the real world. So why should the results of those tests dictate your packaging strategy?